Well Old Spice surprises us again. Thank god. It’s wild, it’s complete nonsense, and a joy to watch. But more than that it continues as an interactive piece. Press keyboard keys and do it yourself. If you don’t Terry will shout at you ‘boring, get out’. Try H and N and then any other one. […]Read more "Wild Old Spice tries its first interactive video."
Here is probably one of the best ambush marketing campaign for this year’s Olympics. It features London, but not the one we’re all looking at today. London everywhere. Where everyday athletes #findgreatness. Not the stars, but all of us. Is ambush fair? Possibly not, but god it’s smart. EnjoyRead more "London, not UK. A smart #guerilla campaign from #nike #findyourgreatness"
Please please please! Fun, interactive, surprising, and worth talking about, here is a billboard that knows how to catch people’s interest. Efficient yes but by capturing people’s imagination. Bravo to Andrew from Breakfast. Those of you who were at HyperIsland conferences in Paris (or in JWT Paris) would have met him.Read more "Give us more interactive billboards like this!"
Who is your Susan Glenn? You know that girl that obsessed you so much you never dared talk to her. Come on be honest. From a brand that promised you an orgy of women ready to tear your clothes apart, this new commercial is surprisingly…honest. You could say it’s honest not just from a brand […]Read more "AXE radical change: Kiefer Sutherland and the woman that petrified him."
Great ads have a fabulous truth and simplicity about them. So impressive was the ad that even the then prime minister Tony Blair agreed to appear. Here is one I remembered today. No idea why. But I can’t resist posting it. It’s a recruitment campaign for teachers in England in 1997. Because yes great teachers make […]Read more "When a prime minister appears in an ad.They rarely come that simple."
Insights arrive when you less expect them When the solution arrives, it feels like a revelation Ever felt this? Jonah Lehrer and moments of inisghtsRead more "Chaos,water melons and clocks.The origins of creativity"
.New zealand creativity. Nice piece of writing from CannesRead more "Private jokes. Ad world on ad world"