Well Old Spice surprises us again. Thank god. It’s wild, it’s complete nonsense, and a joy to watch.
But more than that it continues as an interactive piece. Press keyboard keys and do it yourself. If you don’t Terry will shout at you ‘boring, get out’. Try H and N and then any other one.
A few things spring to mind when looking at this:
Old Spice is good proof that you don’t need to be dull, but right the contrary to sell a product that’s easy to switch…
But more than that Old Spice shows how the advertising language of a campaign can transform over time. Because let’s face it: there is not one idea all the time, it’s the same values constantly reinvented.
So enjoy this new madness: