Insight gone wild. Does the new Axe campaign prove that women rule?


Well, the Axe campaign takes a new turn. Away from ‘get into a thousand pants in a second’. And into a good dose of insights into couples.Or a good dose of insights of what a modern man’s life really has become…

And the result is this incredibly well written campaign. Listen to every word, it’s been a long time since you’ve heard anything like it. And wait for every punchline. Just great.

But in fact reflecting on this… isn’t it just a demonstration that afterall it’s the women who rule today…
Enjoy while you can:

Brainy girl:
High maintenance girl:
Sporty girl:

Flirty girl:
Party girl:

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