The PR grand Prix was announced yesterday, and what a great campaign. The National Autralian Bank decides to break up from other banks.
It all starts by a break up letter. And a number of stunts against the other two large banks down under. Followed by spots showing how the NAB was becoming victimized. It’s fun, involving, and carries a strong message deep down: One bank is not like the rest, one bank has people’s interest in mind. Something that matters today more than ever…
Enjoy some of these below:
The letter that starts it all:
Some of the break up events:
And now the campaign that follows: other bankers don’t like us anymore