Great start at Cannes with this PR grand prix. Refreshing!

The PR grand Prix was announced yesterday, and what a great campaign. The National Autralian Bank decides to break up from other banks.

It all starts by a break up letter. And a number of stunts against the other two large banks down under. Followed by spots showing how the NAB was becoming victimized.  It’s fun, involving, and carries a strong message deep down: One bank is not like the rest, one bank has people’s interest in mind. Something that matters today more than ever…

Enjoy some of these below:
The letter that starts it all:

Some of the break up events:

And now the campaign that follows: other bankers don’t like us anymore



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