Sign of the times? With the rediscovery of the human behind the consumer that social media allowed, it’s now the turn os our brands to take on a human face. Hardly surprising really: we’ve all been talking about conversations, and you need a person to talk to. So this site here, based on a huge study worldwide by Millward Brown (the 100 most valuable brands in the world) allows you to visualize your brand. Allows you to start looking at your brand to play with it, like people will. Not a be all end all, but the right point to stimulate discussions, and a very interesting way to get a conversation going, to stimulate thinking.
The idea came from Guy Murphy who won an IPA challenge with this, and has built this site allowing you to access 3000 brands in 23 different market, so enjoy!