When a brand listens to digital natives

Here is a great demonstration of how digital behaviors have changed what people want from a brand. But also importantly a very good demonstration of a brand that has listened and done something about it.
As our digital native research had shown, things age much faster now as fast has become the norm: what you’ve seen today, you want to see renewed tomorrow. But still few people had adapted their communication to that. So here is Ikea with this new program: one new ad every day…365 ads per year. Worth your time:

See our digital natives research findings  here:


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