Best catches on the web this week;


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BROUGHT TO YOU BY THE DIGITAL PLANNING TEAM AT JWT, THANKS TO @ROXIBROWN @ANNESO_R and @KARENDERRIDA:

THIS WEEK’S BEST CATCHES:

–  Absolute top 1:  « Internet is over » by Oliver Burkeman of the Guardian

 the frontiers between real and web have disappeared: http://bit.ly/gdWANt <http://bit.ly/gdWANt>

Even food gets digitalized:

Fooducate: a new app to scan what you see in the supermarket and get to know what you’re eating, includes also recommendations on better food to eat… Industrial food watch that space…
Know what you eat to eat better via a food barcode scanning http://bit.ly/edb1Bw

 

–  Consumer behavior :

– "Consumers Don’t Buy Anymore. They Rent." http://ow.ly/4knvi <http://ow.ly/4knvi>

– see more precisely zilok http://us.zilok.com/ <http://us.zilok.com/>

–  and to get a perspective on collaborative consumption, see this great video from  Rachel Botsman at TEDx Sydney: http://bit.ly/ik5Eze


–      Social Media : will Facebook replace telecom operators?
"L’avenir des réseaux sociaux", l’excellent article de Pierre Bellanger PDG de Skyrock http://bit.ly/grZwMg
<http://bit.ly/grZwMg>

 –    targets and digital:
   Why women rule the internet http://t.co/8ehDH3z

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