the top 10 Viral Ads of 2010, see the people’s choice #jwtfr #usguys


Campaign Industry Agency 2010 Views* Release Date Watch the Spot
1 Old Spice – Responses Health & Beauty Wieden & Kennedy 68,299,955 7/12/10 Old Spice - Responses
2 Old Spice – Odor Blocker Health & Beauty Wieden & Kennedy 41,633,251 3/31/10 Old Spice - Odor Blocker
3 Doritos – Crash The Super Bowl 2010 Packaged Food Goodby Silverstein & Partners 36,544,211 1/5/10 Doritos - Crash The Super Bowl 2010
4 Old Spice – The Man Your Man Could Smell Like Health & Beauty Wieden & Kennedy 36,357,426 2/4/10 Old Spice - The Man Your Man Could Smell Like
5 Nike – Write the Future Apparel & Accessories Wieden & Kennedy 35,219,072 5/15/10 Nike - Write the Future
6 DC Shoes – Gymkhana Three Apparel & Accessories In-house 22,684,962 8/24/10 DC Shoes - Gymkhana Three
7 Old Spice – The Return of The Man Your Man Could Smell Like Health & Beauty Wieden & Kennedy 22,437,071 6/29/10 Old Spice - The Return of The Man Your Man Could Smell Like
8 Pepsi – Oh Africa Non-Alcoholic Beverages N/A 20,239,289 2/27/10 Pepsi - Oh Africa
9 Gillette – Perfect Length Health & Beauty Jack Morton 18,505,753 6/19/10 Gillette - Perfect Length
10 E-Trade – Super Bowl 2010 Financial Services Grey 18,425,875 2/1/10 E-Trade - Super Bowl 2010

so much talk about ‘viral’ well, discover the top 10 of this year. A few comments. First the presence of Old SPice which is undoutebly this yea’rs winner, with 4 ads in the top 4. But more importantly, the 1st is the response to everyone’s twitter feed, so social media tops the charts.
Second comment, none of these is a cheaply made handycam thingy. Going viral is above all a good idea superbly done. And going viral is all of the above supported by a more than decent media budget.
So skill, execution, with social media built in is what I believe we need to remember, and build on!

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