Oh I love this: coupons made into real fun in Japan technology andideas at work

Have I gone mad? Or a hard sell lover? Neither sadly. I have just seen one of the rare coupon delivery that i have fallen in love with. Why? It’s not just a paper handed out or rather thrown out. It’s one that is entertaining, fun pushes you to collect or to want to collect. In other words it’s not damaging the brand but adding value. Thanks to augmented reality and a very nice idea. So see the butterfly hunt in Japan here:


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