Best of twitter this week: technology, disasters, employees action, and a great case study. Handpicked for you!


So here is my round up of the week on Twitter. We’ll cover new technology and software for Twitter users, a review of the worst f…up’s on social media, and finish with a great case study from someone who has activelly encouraged its people to engage. Enjoy!

First of all a little tech, see face recognition as new ways to log onto your facebook or twitter accounts:

http://player.vimeo.com/video/16660014?portrait=0
http://thenextweb.com/mobile/2010/11/10/brilliant-logging-into-twitter-and-facebook-using-your-face-and-voice-video/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+TheNextWeb+(The+Next+Web+All+Stories)

Next is an interesting initiative. Could we use all that’s being said about a brand in a day on the web to write a story? Well these people think so, and I can’t wait to try it:
http://mashable.com/2010/11/06/storify-2/

Now for those of you looking into SM, this is an interesting presentation. It won’t tell you what to do, but it will show you what not to do. A history of screw ups: http://networkedblogs.com/9lwyo

And finally a discussion that is reving up: how companies should deal with social media? Stop people participating, or the reverse. Here is a short article on the subject.For my part I told the agency recently that people who did not have twitter accounts, will get email shut down. Not that Twitter is the be all end all, but because I think that unless you are activelly participating, engaging and searching, you are not able to make real recommendations. People: understand, test, learn, or move away please.
http://www.businessweek.com/smallbiz/tips/archives/2010/11/get_your_employees_on_the_social_media_bandwagon.html

And for those of you who have not seen this case study, a great demonstration of what sociual media can do to your company when people inside embrace it, see this amazing case study:
http://www.youtube.com/v/RbkS8AnqNGU&hl=en&fs=1

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