Pepsi and Doritos insights into digital. Or is it Youtube spying?


Well, if you wanted to kknow what Pepsico was doing with brands like Pepsi or Doritos in the web, see that internal video for a few insights. I won’t dwell on them you’ll see them right here, and I would love to have numbers on some of the things they show, but some of these are best in class, especially Doritos for me. But I think that this video also shows how digital is more than a media, it’s a spirit, one that combines fresher thinking. Thanks Claude for sharing.

Enjoy.
http://www.youtube.com/v/4KNr95o-BSk&hl=en&fs=1

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