How Pepsico understands you. Insights from their observation rooms, shops and labs

Here is an impressive example of a manufacturer looking at its consumers: building fake supermarkets, into your families, and technology labs.
It’s both refreshing and surprising to find this online, on Youtube. Refreshing because it’s so transparent, surprising because it’s here for competitors and consumers to see. Well I guess when you’re fighting Coke you’ve got nothing to hide, and is it probable that they have decided that making this available for to see all is the best prevention against getting called big brother? Unless of course this is all unwanted…

Well its still reasuring to see that good projects come out of this research anyway. But being a man I use one third less words that women, so I’d better let you watch the video.


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