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A video worth taking a little time with, it’s fun and lighthearted and does play around the product’s strength. A new viral campaign that probably has a good chance of succeeding. AT first you think that the video is one of the million spoof accident films…again but it then takes a different and far more interesting life all together. There is a little of the original chicken campaign for Burger King in there, but I have to say that I did enjoy playing with it and that it surprised me.

And finally, I have to admit that I do like the Youtube application with the interaction directly on the video. Another proof that brand sites are not always the real thing…


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