After the H&M example here is yet more evidence of the power of the web. HP invented a face recognition software allowing its computer cameras to follow your face.
Well that’s if you were white, and not black.
One man discovered it and fast posted this video on youtube, finding millions of viewers.
It admitted it was wrong. And told people what they were going to do about it. See the response here.
http://www.thenextbench.com/t5/Voodoo-Blog/Customer-Feedback-is-Important-to-Us/ba-p/51351 (press release) Proof that grown up marketing today on the web, is treating people just like that: as grown ups.