when Tweets become a commercial. HBO hits!

Behind HBO’s latest success is a hard edge social media strategy. Making Game of Throne a real success.

And as a real demonstration is a TV commercial in 140 characters or less. Sign of the times.

Yes attracting short term business can be done beautifully. Proof by Louboutin.

Well sometimes you just want to say bravo! This is about creating desire, lust, and a real brand universe. And the proof you can build short term business in a respectful, beautiful and fun way. Because I’ll bet they’ll sell out of Louboutin in there!

I have 2 sklittles liars to give away. Interested?

And the saga continues. Wild as ever.
Just love the ‘Wanna give mama a hug’ line. Enjoy!

Insight gone wild. Does the new Axe campaign prove that women rule?

Well, the Axe campaign takes a new turn. Away from ‘get into a thousand pants in a second’. And into a good dose of insights into couples.Or a good dose of insights of what a modern man’s life really has become…

And the result is this incredibly well written campaign. Listen to every word, it’s been a long time since you’ve heard anything like it. And wait for every punchline. Just great.

But in fact reflecting on this… isn’t it just a demonstration that afterall it’s the women who rule today…

Enjoy while you can:

Brainy girl:

High maintenance girl:

Sporty girl:

Flirty girl:

Party girl:

Invisible is now possible. When ideas make dreams a reality.

This is an impressive and simple idea. The kind you would like to have done yourself. When technology and ideas collide for the better. Discover it in this video:

The impressive Odyssée de Cartier (video)

Well, here is a beautiful and impressive film for Cartier. For those of you who know the brand it is filled with references to it’s history, products and symbols.
A hard act to deliver: brand focussed but enchanting.

Andes beer great escape. They do it again

Maxi Itzkoff and his team strike again. This time another stunt game for Andes beer. How can you escape the mostr boring family events to go meet your friends at the bar? 

Andes has the solution, and provides the help…

Enjoy!

Ideas.Make them come true. Crowdfunding to reality.

Admit it. Kickstarter has to be one of the most amazing creations of the web. Helping people fund their ideas. Look at this one. People who wanted to make an adventure game but cannot get it funded. 

$400,000 needed. Raised in 8 hours online. And now they even have pledges for over 1,2million.

Have a look at this. Fun, transparent, inclusive. And when 35000 people put $37 dollars on average, big things can come true.

Could we have one in France, please!

http://www.kickstarter.com/projects/66710809/double-fine-adventure/widget/video.html

Don’t forget to visit the site: http://www.kickstarter.com/projects/66710809/double-fine-adventure

Red Bull skydive from space

Well, Red Bull never ceases to amaze me. This time with another ambitious project and an impressive content strategy.

Skydiving from space. Silly? Well have a look at this, has a fell of early explorers really

http://www.redbullstratos.com/

the top of your web, now in an app. Great idea! #rankmillaacc

Is there a cure for the Fear of Missing out? How do you catch what’s being shared on Twitter, Facebook, seen on Youtube?

Check check check, but sometimes some of us have to work, or have to take a shower, or talk to someone without going through the Twitter feed.

So A young start up created an app for that. It’s simple, it’s called Rankmill and it gives you the top links/videos shared on your social networks. And what’s new also here is that it analyses the people you follow, not the entire Twitter feed. 

So you’ll see what were the most tweeted links in the last hour, 12h 24h or last week.

And it will also look at your lists. Giving these a completely new life.

And for the marketers around, it can look at specific brands. Right now they’ve put a few brands to test it like BMW Dior or Pepsi (check the list)

It’s easy to use, although only in French but I’m sure if this is a success you’ll get an English version, and anyway you’ll find you’re way through it easily.

So go to the app store and download Rankmill for AACC or follow this link

http://itunes.apple.com/us/app/rankmill-for-aacc/id495643737?mt=8

If you want to know more or if you have any feedback don’t hesitate to contact them:

 thomas.j.levy@gmail.com

And finally, don’t hesitate to share it!